Lead Training Consultants is a leadership development solution based in St. Albans, Hertfordshire. On previous attempts the owner had had very negative experiences with Web Design & Development companies. The main issue being, not being able to deliver a final product. This left an empty hole in the marketing strategy of the business.
Our biggest tasks was to maintain and grow a level of trust between the business and Hertfordshire Web Design. It was clear to us from the beginning that the website was neglected and needed a fresh start. Our first duty was to provide a guided procedure allowing for a step-by-step solution, so that at every avenue the owner knew the targets we needed to achieve.
Our list of duties covered; the transfer of the domain to a fresh environment, the application of a new CMS. The website needed a consistent line of communication. This was mainly, email and forwarding. Finally, a safe and secure environment for the website to be in. Above all we had to be consistently respectful to Lead Training Consultant’s own brand, which is paramount to our ethos. It was clear that the package the owner was after is the Small Business including Search Engine Optimisation.
It took Hertfordshire Web Design 3 weeks (15 working days) to complete this project. As for the SEO, it did not take too long for the search engines to register. The business had to be successfully registered on My Business, Google’s Business platform and registered on Google Maps.
The end result is a business that has their own online presence and update their social media and able to post events on their own website.