Fresh Start Fitness (Startup)
Background: Sarah is a certified personal trainer who has been working at local gyms for the past 5 years. After building a loyal client base, she’s ready to launch her own fitness studio specialising in personalised training programs and nutrition advice.
Service Needs:
- Logo and Branding (complete identity system for her new business)
- Graphic Design (promotional materials, social media templates)
- WordPress CMS (mobile-responsive website with class scheduling)
- SEO Implementation (local SEO focus to attract clients in her area)
- Domain Registration
- Email Setup on Google WorkSpace (professional email addresses for her and future trainers)
- Social Media Setup (Instagram, Facebook, LinkedIn)
- Google Analytics and Search Console setup
- Training sessions (so she can update class schedules and post success stories)
- GDPR/Privacy Cookie consent Compliance Setup
- Payment Gateway Integration (Stripe for membership payments)
- Membership/Loyalty Programs (digital punch cards for class attendance)
Challenge: Sarah has limited technical knowledge and a modest startup budget, but needs a professional online presence to compete with established fitness centers.
Heritage Tours (Pre-existing Small Business)
Background: James has been running guided walking tours for 8 years with booking managed through phone calls and a basic Facebook page. His business has grown steadily, and he now employs 3 part-time guides. He’s losing potential customers due to his outdated booking system and limited online presence.
Service Needs:
- Logo and Branding (refreshing his existing rudimentary logo)
- WordPress CMS (new website with tour listings and interactive maps)
- WooCommerce Shopping Cart (for tour bookings and souvenir sales)
- SEO Implementation (targeting tourists planning UK holidays)
- UK Server Hosting (with daily backups)
- Performance optimisation (fast-loading pages for mobile users)
- Email Setup on Google WorkSpace (professional communications)
- Social Media Setup (Instagram, Pinterest, and TripAdvisor integration)
- Google Analytics and Search Console setup
- Let’s Encrypt SSL certificates
- GDPR/Privacy Cookie consent Compliance Setup
- Payment Gateway Integration (international payments for overseas tourists)
- Training sessions (for James and his administrative assistant)
Challenge: James is somewhat technophobic but recognises the need to modernise. He needs a system simple enough for his staff to use daily.
EcoHome Solutions (Expanding Startup)
Background: Priya launched her sustainable home products business online 18 months ago, selling through Etsy and Instagram. After rapid growth, she’s ready to move to her own platform and expand her product line of eco-friendly home goods.
Service Needs:
- Logo and Branding (professional evolution of her DIY logo)
- Graphic Design (product photography guidance and web graphics)
- WordPress CMS with WooCommerce Shopping Cart
- SEO Implementation (focusing on sustainable/eco-friendly keywords)
- UK Server Hosting (green hosting options preferred)
- Domain Registration
- Website maintenance package (quarterly updates)
- Performance optimisation (optimising for product images)
- Social Media Setup (integrating existing accounts with the new website)
- Google Analytics and Search Console setup
- Cloudflare Advanced Security Services
- GDPR/Privacy Cookie consent Compliance Setup
- Payment Gateway Integration (Stripe and PayPal)
- Multilingual website development (English and French initially)
- Subscription-based business models (for recurring household essentials)
Challenge: Priya needs to maintain the authentic, artisanal feel of her brand while scaling up to a more professional e-commerce operation.
Gourmet Box Delivery (Pre-existing Business Pivoting Online)
Background: The Martinez family has run a successful specialty food store in Manchester for 15 years. During lockdown, they began offering local delivery boxes of gourmet items. This side business has grown so popular they want to expand it nationwide with a dedicated online presence.
Service Needs:
- Logo and Branding (sub-brand that complements their store identity)
- WordPress CMS with WooCommerce Shopping Cart
- SEO Implementation (targeting foodies and gift-givers nationwide)
- UK Server Hosting (with capacity for high-traffic seasonal periods)
- Website maintenance (monthly updates for seasonal offerings)
- Performance optimisation (critical for conversion rates)
- Social Media Setup (Instagram, Facebook, Pinterest)
- Google Analytics and Search Console setup
- Cloudflare Advanced Security Services
- Let’s Encrypt SSL certificates
- GDPR/Privacy Cookie consent Compliance Setup
- Payment Gateway Integration (all major methods)
- Data migration services (importing existing customer database)
- Subscription-based business models (monthly subscription boxes)
- Membership/Loyalty Programs (with special offers for repeat customers)
- Training sessions (for multiple staff members)
Challenge: They need to create a sophisticated e-commerce experience that captures the warm, family-business feel of their physical store.
Capital Compliance Advisors (Established Professional Services Firm)
Background: A 10-year-old financial compliance consultancy with 8 employees serving clients in the banking sector. Their current website is outdated and doesn’t reflect their expertise or generate leads effectively.
Service Needs:
- Logo and Branding (subtle refresh of existing corporate identity)
- Graphic Design (professional documentation templates and presentation materials)
- WordPress CMS (with secure client portal)
- SEO Implementation (targeting financial institutions with compliance needs)
- UK Server Hosting (with enhanced security measures)
- Domain Registration (transfer existing domain)
- Email Setup on Google WorkSpace (organisation-wide implementation)
- Website maintenance (quarterly security audits)
- Performance optimisation
- Social Media Setup (LinkedIn focus with Twitter secondary)
- Google Analytics and Search Console setup
- Cloudflare Advanced Security Services (critical for financial sector)
- Let’s Encrypt SSL certificates
- GDPR/Privacy Cookie consent Compliance Setup (especially important given their industry)
- Membership/Loyalty Programs (client-only resources section)
- Podcast Setup & Management (for industry insights series)
- Training sessions (for content management)
Challenge: The site needs to convey absolute professionalism and security while still generating inbound leads through thought leadership content.
Global Language Academy (Expanding Educational Institution)
Background: An established language school with physical locations in London and Birmingham now looking to offer online courses globally. They teach 8 languages and want to expand their reach beyond in-person classes.
Service Needs:
- Logo and Branding (refreshing for digital-first approach)
- Graphic Design (course materials and promotional content)
- WordPress CMS (with learning management system integration)
- SEO Implementation (international focus)
- WooCommerce Shopping Cart (for course registrations)
- UK Server Hosting (high performance for video content)
- Website maintenance (ongoing support)
- Performance optimisation (for international access)
- Social Media Setup (across multiple platforms)
- Google Analytics and Search Console setup
- Cloudflare Advanced Security Services
- Let’s Encrypt SSL certificates
- GDPR/Privacy Cookie consent Compliance Setup
- Payment Gateway Integration (international payments)
- Multilingual website development (all 8 languages they teach)
- Subscription-based business models (for ongoing course access)
- Data migration services (student database)
- Podcast Setup & Management (language learning podcasts)
Challenge: They need a sophisticated platform that can handle course delivery in multiple languages while maintaining a cohesive brand identity and user experience.
