Defi-Knightly Gems and Jewellery is a Hertfordshire based jewellery and Crystal designer. The website previously had development issues due to incompatible Coding for the purposes of search engine optimisation and an inadequate gallery mechanism. Hertfordshire web design was approached for the purpose of improving the nature of the website by clearing up the gallery features and creating a diverse portfolio of all the works that have been done and categorising them in a way that can easily be managed and understood by people visiting the website. This would have a profound effect on the search engine optimisation as well as their interaction and ease of use of The website.