During my 20 years in the industry I have seen several revolutions and learnt a lot from them. Today I am using this experience to help clients ensure their brands are functioning effectively. As a creative member of numerous marketing/design teams I’ve been responsible for ensuring consistency in brand, design and delivery across global networks and all media and formats including print, online and signage. I believe good, working departments are becoming increasingly self-sufficient, with absolutely no need for external design companies or agencies. Today’s model is very different from that of even five years ago. Growing skill-sets and software advancements have assisted departments in improving their system of delivery.
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