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We've often been to a late-night outing with friends and low-and-behold we somehow don't get let in? We somehow don't "look the part" nor do we have the smart shoes or jacket to get in. This may be a strange start to an article, but it's a perfect analogy to understanding SEO in general. So, let’s start outside. You're there facing the bitter cold and your only way in to the Pub is through the "Bouncers" at the entrance. Your website represents you, who you are and what you do. Google and all the other search engines see you as that person standing outside the pub. "You’re not coming in looking like that!". Hertfordshire Web Design is the tailor that will help you look the part. Legitimately helping you get into the pub, and recognised by search engines is what we do. The coding, the content (images, text and layout),…