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Welcome to Hertfordshire Web Design's Audio Broadcast

There is a reason why professional marketers and developers still avoid using "all-in-one build-your-own website packages," and it primarily comes down to "control."
Over the past 20 years, the process of building a website has transformed from hand-coded websites, databases, and server-side security to a fully client-controlled, all-in-one website builder. While this evolution is expected, there are significant drawbacks to consolidating code, design, and advanced features into one package.
As a designer and developer, design and coding are fundamental skills. Platforms like Wix, Weebly, and Squarespace have streamlined this process for clients, making it easier for them to create websites without professional help. However, this shift has minimized the role of web designers and developers. Despite this trend, there remains a crucial space for collaboration between clients and professionals, which revolves around the ultimate "end result of the website." What does the client truly need, and what are their long-term goals for their website?

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Daniel Desta

Author Daniel Desta

During my 20 years in the industry I have seen several revolutions and learnt a lot from them. Today I am using this experience to help clients ensure their brands are functioning effectively. As a creative member of numerous marketing/design teams I’ve been responsible for ensuring consistency in brand, design and delivery across global networks and all media and formats including print, online and signage. I believe good, working departments are becoming increasingly self-sufficient, with absolutely no need for external design companies or agencies. Today’s model is very different from that of even five years ago. Growing skill-sets and software advancements have assisted departments in improving their system of delivery.

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